Australia’s boldest innovation partner. turning moonshot visions into real-world breakthroughs

MISFITS FutureLens

Sharpen your view of what’s next. Act now!

Make bold bets before the market even blinks.
We don’t just track trends—we chart entire ecosystems and imagine bold new futures. This service helps you map the messy, the emergent, and the inevitable to identify breakthrough opportunities for your organisation.

MISFITS Forge

Breakthrough ideas to transform your business

We scour the world for existing or emerging ideas, and using the power of Misfits thinking, we help create high-potential ideas. We use experimentation and market testing to validate them and make them real. 

Who is this for?
For companies and organisations that have a market vision and are interested in developing new breakthrough products, services or business models.

MISFITS Boardroom Futures

Risk, Disruption and Opportunity

We partner with Boards and Executive Teams to confront the unknown – embracing clarity and leaving fear behind. This high-impact strategy session blends foresight, systems thinking, and risk intelligence to help leaders navigate the turbulence ahead — and turn uncertainty into a strategic advantage.
Invite us to a Boardroom Futures Session, a 90-minute deep dive designed to future-proof your strategy and spark new growth conversations.

MISFITS Horizons United

See further. Build bigger. Together.

We bring unlikely allies into the same sandbox to build solutions bigger than any one player could launch alone. Our methodologies enable partners to work together to identify opportunities and to co-design solutions.

Who is this for?
For Government, industry associations, CRCs and organizations or consortiums that are interested in industry-wide opportunities

The Misfits Co-Founders

Steve Brodie

Steve@misfitsinstitute.com

First Principles Innovation Specialist
Deep Tech Innovation
Corporate Research and Development
Christina Gerakiteys

Christina@misfitsinstitute.com

Warwick (Waz) Peel

Waz@misfitsinstitute.com

Co-Lab Innovation
Venture Builder
Futures Strategy

The Misfits Way

It has been said that “stupidity is doing the same thing and expecting a different outcome”

Well, the Misfits are here to address that!

We might sound crazy, but our core team has significant experience in real-world innovation. Collectively, we’ve worked with over 30 organisations, including many ASX 200 companies and world-class universities. We draw on many innovation tools, including the core suite of Human-Centred Design, First Principles thinking, Moonshot thinking, Creative Problem Solving, and Lean Innovation.

We are The Misfits, and our approach is to roll our sleeves up and get sh*t done. If our core four service offerings don’t fit, we will tailor our services to suit your needs. Please contact us.

“The day before something is truly a breakthrough, it’s a crazy idea” – Peter Diamandis

A Call to the Bold – Express your interest in the M!SfITS

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